Cricut Stock Soars 50%: Earnings Smash Estimates and a $0.70 Special Dividend

Cricut stock soared about 50% on Wednesday, November 4, 2026. Shares of the creative-technology company (NASDAQ: CRCT) were up exactly 50% as of 1:40 p.m. ET and up 46.89% to $8.77 at 2:13 p.m. ET, after third-quarter earnings smashed Wall Street estimates and the board declared a $0.70 per share special dividend on top of a $0.10 recurring semi-annual dividend, both payable in January 2027.

What happened?

Cricut reported third-quarter 2026 results on Tuesday evening, November 3, for the quarter ended September 30. Revenue rose 11% year over year to $188.6 million, from $170.4 million a year earlier. Net income jumped 36% to $27.8 million, or $0.13 per diluted share, up from $0.10 a year earlier. Gross margin widened to 57.7% from 55.2%, gross profit reached $108.9 million, and operating income rose 50% to $33.9 million.

Those numbers were far above the low bar analysts had set. Zacks put consensus at $0.03 per share on $173.7 million of revenue, while The Motley Fool reported average expectations of $0.05 per share on $164.4 million. On either measure, Cricut cleared the hurdle by a wide margin — earnings more than doubled the Fool-cited estimate and revenue beat it by more than $24 million.

Why is Cricut stock blowing up?

Three things landed at once. First, the beat itself was large for a stock that had closed Tuesday at $5.97 and had been treated by many investors as a fading pandemic-era story. The share price on Wednesday reached levels not seen since the fall of 2023, according to The Motley Fool.

Second, the growth was broad. Products revenue rose 17% to $102.7 million, helped by new launches including Maker 5 and StickerPix — described on the earnings call as Cricut's first new connected-machine category since 2014 — and by channel inventory replenishment. Connected-machine sell-out rose by double digits for a second straight quarter. Platform revenue, from subscriptions and software, rose about 4% to $85.9 million, paid subscribers grew 2% to 3.07 million, active users reached nearly 6 million, and average revenue per user rose 3% to $56.70.

Third, international sales jumped 30% to $52.8 million, lifting them to 28% of total revenue from about 24% a year earlier, with double-digit machine sell-out growth in Asia, Latin America, Europe and Australia. Add a surprise capital return — $0.80 per share in combined January dividends and a share repurchase authorization refilled to $50 million after the company bought back about 1.29 million shares for $6.5 million in the quarter — and a lightly expected report turned into the session's biggest percentage move among widely followed names. Kalkine had Cricut up 38.84% to $8.29 earlier in the session, before the rally extended toward 50%.

Key facts

• Stock move: Up about 50% intraday on November 4; +46.89% to $8.77 at 2:13 p.m. ET, from a $5.97 prior close.
• Revenue: $188.6 million, up 11% year over year.
• Earnings: Net income $27.8 million, up 36%; diluted EPS $0.13 versus $0.10 a year ago.
• Margins: Gross margin 57.7%, up from 55.2%; operating income $33.9 million, up 50%.
• Segments: Products $102.7 million, up 17%; Platform $85.9 million, up about 4%.
• International: Revenue up 30% to $52.8 million, 28% of the total.
• Dividends: $0.10 recurring semi-annual dividend plus a $0.70 special dividend, both payable in January 2027.
• Buyback: Repurchase authorization replenished to $50 million; debt-free balance sheet noted on the call.

Sources: The Motley Fool, Zacks, Kalkine and Cricut's third-quarter release as carried by Globe Newswire via M1.

What's next?

Management said Cricut now expects its first full year of consolidated revenue growth since 2021, with Platform revenue and paid subscribers expected to rise both sequentially and year over year in the fourth quarter, and Products revenue also expected to grow sequentially on early sell-out trends and retailer replenishment. The caution is margins: the fourth quarter is Cricut's most promotional period, and executives warned promotions, the fading of temporary margin help from tariff refunds and inventory effects, and soft consumer spending could pressure product profitability. The January 2027 dividend payment is the next dated cash event. This report describes what happened and why the market reacted; it is not a recommendation to buy, sell or hold any security.

FAQ

Why did Cricut stock rise 50% today?

Cricut beat earnings and revenue estimates by a wide margin in its third-quarter report on November 3, and declared a $0.70 special dividend plus a $0.10 semi-annual dividend, sparking a rally of about 50% on November 4.

What were Cricut's Q3 2026 earnings?

Revenue was $188.6 million, up 11% year over year, net income was $27.8 million, up 36%, and diluted earnings were $0.13 per share, above consensus estimates of $0.03 to $0.05.

How big is Cricut's special dividend and when is it paid?

The special dividend is $0.70 per share, alongside a recurring $0.10 semi-annual dividend — $0.80 combined — with both scheduled for payment in January 2027.

What did Cricut say about the outlook?

Management expects Cricut's first full-year revenue growth since 2021, but warned that heavy fourth-quarter promotions and consumer-spending pressure could weigh on product margins.